Digital + Social
Media
The majority of Katherine's proficiency in digital marketing comes not only from her education in Communications and Psychology, but also from her endeavors as the sole proprietor of the six-figure jewelry brand, MKay Accessories, and the Multimedia Director of the nonprofit organization, Orange Island Arts Foundation.
Branding + Logo Design
After building her own brand, she has consulted for many small women-owned businesses, sharing her skills in logo design and branding kit launch.
Katherine credits the success of MKay Accessories to her social media marketing on Facebook, Instagram and Pinterest. She also has experience launching these channels for the nonprofit Orange Island Arts Foundation, where she also built and developed content for their YouTube and Twitter channels.
Social Media
Graphic Design
From flyers, emails, social media banners and posts, Katherine is an expert at graphic design, specifically using Canva.
Email and content marketing are at the core of every modern business, but social media is a crucial step for many brands too. She has proficiency in creating sales funnels and marketing flows to help you capture customers and revenue efficiently.
Marketing
Product Photography
Jewelry can't be sold without telling a story, and that story is hard to tell without the perfect picture. Katherine balanced taking her own expert shots with collaborating with multiple photographers to create a cohesive brand story to market and sell her products.
Skills + Software
Skills
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​Web Content Writing​
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Product Photography
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Branding
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Graphic Design
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Video Editing
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Program Launch
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Video Marketing
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Project Management
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Email Marketing
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Social Media Content Creation